Client: IMF’s Finance & Development magazine
Cafe & Economics section
AD.: Gabby Gordon, 2 Communiqué
Humankind’s Comparative Advantage. By Bruce Edwards
Humans have dominated the planet by telling stories; Yuval Noah Harari says we may soon no longer hold the pen.
Unlike the fictional Homo economicus, the hyperrational model used to explain our financial choices, the decisions of Homo sapiens have always been highly influenced by social settings and the emotional drives prompted by stories.